Alexis Ohanian breaks traditions to empower Serena Williams and let her shine

eddit co-founder Alexis Ohanian isn’t afraid of public opinion. He has clear goals and consistently demonstrates his commitment to them. Once again, Alexis takes the lead in his family, playing a crucial role in supporting his wife, tennis legend Serena Williams, as she pursues her ambitions. Serena empowers other women not only through her words and presence but also with her products and advice, redefining beauty and success.

The celebrated couple continues to capture the spotlight, whether it’s attending their daughters’ school events, beauty gatherings, or supporting each other as a team. Serena Williams has been especially active at prestigious fashion and beauty events. Most recently, she shone at the Vogue 100 event, where her beauty brand, Wyn Beauty, stood out for redefining beauty standards.

And while she attends significant events to promote her brand, one question remains: Who takes care of the girls?

Ohanian breaks customs to make Serena shine

There is no doubt that Alexis Ohanian is an exemplary father, with very clear priorities: his daughters and his wife, Serena Williams.

A turning point in the life of Reddit’s co-founder occurred in June 2020, when he resigned from the company’s board as a form of protest. He expressed his dissatisfaction with the handling of hate speech on the platform and asked that his position be filled by a black candidate. In addition, he announced that he would allocate his future earnings in Reddit shares to initiatives to support the black community, with a focus on combating racial hatred. As part of this commitment, he donated $1 million to Colin Kaepernick’s Know Your Rights Camp and founded the company 776, dedicated to investing in startups that seek to change the world for the better.

Ohanian also explained that his decision was driven by his role as a father: “I say that as a father who needs to be able to answer his black daughter when she asks him, ‘What did you do?’ For him, staying at a company that didn’t live up to the values he expected when he founded it in 2005 was unacceptable, so he made the decision to leave.

Ohanian has not accompanied Serena to her recent beauty events. She knows it is Williams’ time, and has decided to break with traditional ‘mores’ that associate childcare exclusively with women. Alexis seeks to strengthen the bonds of affection with her daughters while Serena shines empowered, counting on the unconditional support of her family.

Serena Williams revolutionizes the beauty market with Wyn Beauty

Tennis icon Serena Williams continues to make her mark, this time in the beauty world, with the launch of Wyn Beauty. Her new line is completely focused on vegan and animal cruelty-free products, but what really makes it stand out is that it is designed specifically for active and sporty women.

Wyn Beauty not only offers makeup, but also confidence and comfort, allowing athletes to feel confident and radiant while playing their favorite sports.

Although Serena retired from the courts as a professional player, her passion for empowering other women remains intact.

After six years of research and development, Wyn Beauty officially launched last April. For this project, Serena partnered with Goog Glamm Group, a collaboration that allowed her to create products with her inclusive vision and distribute them in 685 Ulta Beauty stores across the United States.